Date: 03 Nov 2016
In 1863 Jean-Baptiste Camus founded a collective of producers to create the highest quality cognac, they called it “La Grande Marque”. As development was very positive and business was flourishing, Jean-Baptiste decided to buy out his partners and establish his very independent cognac house, which he called Camus La Grande Marque. After his death, Edmond and Gaston Camus took over the running of the company in 1894, Edmond being the cellar master and Gaston looking after the export business. Camus even received an order from the Court of the last Tsar of Russia, Nicolas II, to supply them with their fine spirit. Following these two, there was Michael Camus, yet another clever business mind. He attacked the international market even more aggressively, seeing huge potential in the duty free market. He approached the American group Duty Free and got a deal with them in the early 1960s, delivering a variety of products, even decanters made from Limoges porcelain and Baccarat Crystal – later on to become the preferred material for top-of-the-line luxury cognac bottles. In 1977 Jean-Paul Camus would become cellar master and gradually get involved in the international affairs. He furthered the duty free business that his father introduced to the Asia-Pacific region, notably to Japan and Korea. This step established Camus as one of the five leading cognac house.
Today, it is Cyril Camus who is the bearer of all family tradition and the undisputed quality of Camus Cognac. Export development remains at the top of the list, however product innovation to keep up with the other large producers is also extremely important. Cyril Camus has entirely modernized the cognac house’s interiors, relying on a fresh new take on Cognac for the new century. Instead of leather, wood and velvet in shades of brown, he opts for light colors and a combination of tradition and modern design.
The business strategy of the modern Maison Camus is that of diversification, with a range of Cognacs on offer as well as wine, champagne and select coffee roasts.