The 2018 World Culture and Tourism Forum

Date: 9-10 Oct 2018

Think Together for Our Future

The 2018 World Culture and Tourism Forum will focus on the theme “Think Together for Our Future”. As China's tourism market continues to grow rapidly, the global tourism industry is becoming increasingly open, and the thinking and the culture of the East and the West are converging and blending together. How should the industry build on the present for the future? What world view should the tourism sector adopt to build a future with a global perspective and an inclusive mindset?

Heightened interest is apparent in cultural tourism, destination and attraction marketing, homestay businesses and building tourist towns. How should cultural tourism products be updated as consumers are going up-market? What global wisdom can be applied to tourist attraction and destination marketing? How should homestay and tourist towns be integrated into destinations to forge greater appeal?

Xi’an is a birthplace of Chinese civilization and one of four ancient capitals of the world. It was the capital of China for 13 dynasties and the east end of the Silk Road trading route. Blessed with profound cultural heritage and a considerable scale of cultural tourism resources, Xi’an is attracting tourists with a renewed presentation of Ming Great Wall and Terracotta Warriors, as cultural tourism thrives. With the “One Belt, One Road” project and the trend of globalization, how can Xi'an write a new chapter into its history?

Cultural Tourism

How should products be upgraded to serve evolving customers? How to rebuild tourist cities with cultural creativity?

Today, China's tourism market continues to grow, and the global tourism industry is becoming increasingly open. As cultural tourism is driving the development of the travel sector in the new era, how should products be upgraded to serve evolving customers? How to rebuild tourist cities with cultural creativity?

Destination & Attraction

How should tourist destinations and attractions modify their marketing strategies to keep up?

Travelers born in the 1980s, 1990s and 2000s are becoming major driving forces of the travel industry, and the mobile internet sector is undergoing rapid development and upgrades. As technological applications like AI, VR, AR and big data continue to fuel the growth of the industry, how should tourist destinations and attractions modify their marketing strategies to keep up?

Building Xi'an into a World-renowned Tourist City

How will Xi'an bank on the “One Belt, One Road” initiative to renew its history in the context of globalization?

Cultural tourism is booming, and Xi'an city is attracting tourists with news means of presenting the Ming Great Wall and Terracotta Warriors. As the capital of China for 13 ancient dynasties and the eastern starting point of the ancient Silk Road, how will Xi'an bank on the “One Belt, One Road” initiative to renew its history in the context of globalization?

Homestay & Tourist Touwns

How should they explore their unique features and provide diversified products with available resources to eliminate such shortcomings?

The homestay business is gaining increasing traction with tourist towns springing up nationwide. However, attraction towns backed by cultural tourism companies are becoming more and more homogeneous, as are B&Bs. How should they explore their unique features and provide diversified products with available resources to eliminate such shortcomings?

About the Forum

The theme of the forum is “Think Together for Our Future”, featuring discussions on cultural tourism, destination & attraction marketing, homestay business and tourist towns, and building Xi'an into a world-renowned tourist city. The ultimate goal is to understand the status quo and look into the future, and to embrace global tourism insights from across the world.

Registration

Jane 0086 20-2882 9716 event@traveldaily.cn

Sponsorship

Echo 0086 20-2882 9757 echo@traveldaily.cn

Speech

Echo 0086 20-2882 9757 echo@traveldaily.cn

Media

Eason 0086 21-34064880 yicenliu@Ctrip.com

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