Date: 22 Apr 2019
For the second time in a row the Hospitality Sales and Marketing Association International (HSMAI) and ITB China, set to take place from 15 to 17 May 2019 in Shanghai, have joined together to promote education and professional development in the hospitality industry. HSMAI is a 90-year old, global, non-profit association with more than 7.000 members committed to growing business for hotels and their partners. It has recently recruited Asia’s top hotel revenue managers to join forces to produce a training program that underpins a new online industry education platform. Appropriately, on 17 May the dedicated Education & Job Day is being held for the second time at the ITB China Conference 2019. It is focusing on the exchange of educational knowledge and the promotion of career opportunities of current and future talents of the Chinese travel industry.
HSMAI will be conducting a session in the presentation hub on 17 May 2019 starting at 10 a.m. covering the topics of Revenue Management, Data Intelligence and Hotel Sales Distributions. These topics form part of HSMAI’s Certificate in Revenue Management (Hospitality) launched in 2017 and created by the senior leaders of Revenue Management in hotels around the world. It is a unique opportunity to preview the online course which is available to the HSMAI Academy at https://hsmaiacademy.org/certificate-in-revenue-management-hospitality/. The session is free for all ITB China attendees.
“HSMAI have been busy updating our current courses and developing new education and courses to assist hotel professionals to grow their careers. In 2019, we’ll be developing new programs for hoteliers to continue their learning in digital marketing, distribution and managing commercial functions”, says Jackie Douglas, President HSMAI Asia Pacific.
One of the HSMAI volunteer Board members, Huilian Duan, President of the HSMAI Greater China Chapter Board, urged her industry colleagues to get behind the education: “All Sales, Revenue and Digital Directors should be certified in their respective fields. Only HSMAI can offer a global certification for industry experts including General Managers.” Ms. Douglas says Revenue Management offers excellent career opportunities and is becoming increasingly diverse. “All our education is developed by hoteliers for hoteliers, so we can deliver what the hotel leaders themselves have determined.
The comprehensive 10-course program of HSMAI’s education platform combines a series of practical exercises and fast-track learning chapters that examines all key aspects of revenue management from forecasting, distribution, pricing, market segmentation, to data analysis, business intelligence and marketing.
David Axiotis, General Manager ITB China: “I am very happy to continue our partnership with HSMAI to assist in bringing more practical, relevant education to the hospitality industry. HSMAI’s session at ITB China fits in perfectly with the portfolio of our second Education & Job Day.”
HSMAI provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing and optimize revenue and is an individual membership organization, comprising members in 31 countries and 60 chapters worldwide, including the Asia Pacific region.