The Impact on the E-Commerce & B2B Marketing in the Post Covid-19 Era

Date: 26 Aug 2020

Under the impact of COVID-19, Digital marketing becomes the safest and most efficient marketing and customer acquisition tool. SwissCham China will organize a webinar on August 26, Wednesday at 4 pm to explore how the Covid-19 is changing consumer behaviour and marketing approaches, what are the benefits of marketing technologies and key challenges in implementing them.

We are delighted to invite Jörg Wenzel, Founder and President of W4 Marketing AG &W4 China, to provide an extensive overview on B2B marketing:

  • What has changed in B2B Marketing under COVID-19?
  • What are the new keywords in B2B Marketing?
  • What should we do to improve?

In addition, we also invite Samantha Chalmers, Client Manager of 5 Star Plus Retail Design & Consulting in Shanghai to share her insights on creating experience online:

A changing market place – effects on consumer shopping habits/desires due to COVID-19 impacts

  • Creating Experience – different methodologies of connecting with consumers to drive e-commerce sales
    • VIP Consultant
    • Live Stream
    • VR for Retail
  • Benefits
  • Investment value of e-marketing methods
  • Are consumers ready? – Looks at how consumers are using this technology currently – effects post Covid-19 impacts – consumer learning curves
  • Implementation for your brand – application of technology/strategy for different industries

The leader of social e-commerce and live stream business of SHIXIAO network, Chai Yin will also join this webinar to talk about the KOL ecology and brand content marketing.

Click here for more details.

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