SwissCham is delighted to invite you to the Infront Book Launch at Maison France-Chine on February 17, co-organized by Infront, the Benelux Chamber of Commerce in China and CCI France-Chine, followed by a networking.

This event aims to discuss the future of the sports industry by analyzing provoking anecdotes and scenarios from book "Brave New Sport" published by Infront and Swiss think tank W.I.R.E. – what place and time better to discuss the future of sports than in Beijing during the 2022 Winter Olympics!

Sport has always prepared people for their life challenges through playful competition. Today, the sports landscape is embedded in a context of unprecedented change: rising health cost, technological disruptions, and climate change pose existential risks for society, economy, and environment. Can sport empower humanity to tackle some of the biggest issues of our time?

The answer might be yes – because the world of sports is also at a tipping point. Algorithms will replace human decision-making processes both on center stage and behind the scenes. The rise of new markets will reshape how sports are organized, financed, and performed. And athletes will increasingly use virtual platforms to act more independently than ever.

Brave New Sport indicates that the next generation of participation and spectator sports has the transformative potential to lead the way into the future and empower 21st century society. This involves not only integrating sport into the public infrastructure or sensitizing audiences for sustainability, but also redefining how humans interact with autonomous machines.

Date: February 17

Time: 16:00-19:00

Venue: Maison France-Chine (Beijing, China) and Online

Price:

Member: Free

Non-Member: RMB 150

Registraton: Online

Please contact us via email If you encounter problems with registration or have questions.

Deadline: February 15

Click here for more details.