In a world of digital transformation, BIG DATA ANALYTICS has become a crucial tool for both public and private organizations alike to uncover vital information as market trends and customer preferences in a way that empowers these organizations to make informed, data-driven business decisions. Big data analytics not only helps organizations achieve better marketing and operational efficiency, but it also plays a role in driving innovation and economic growth on a global scale.

At AIM Global 2023, "leveraging big data analytics to make data-driven decisions for global innovation and growth" is among the wide range of topics that will be discussed in the context of the event’s laser focus on shedding light on the technological developments that play a critical role in enabling enterprises to continuously grow while creating opportunities for start-ups to become major players in the global value chain.

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